Who are the creators of Chocolate Ancestor?

Two sisters Latoya Long and Shametrius Long.

Where did you get the idea for for starting Chocolate Ancestor?

Latoya Long:

Well, I've always had an entrepreneurial spirit and I've always been known for being outspoken, so sometimes some things I say people would tell me "that would be good on a shirt," but I never relished on that idea, until recently; I have a friend who has a online store as well and he would ask me for ideas. Some of my ideas didn't quite match with his niche, but of course, I began to think "hmmm, if I can come up with ideas for him, surely I could come up with my own thing," but again, I left it as a thought. Since I am a believer in signs, I saw the shopify advertisements a few times and I finally thought, "maybe I should look into this shopify thing, I keep seeing it on facebook and google".

Shametrius Long:

My sister and I were conversing one day and she mentioned the idea of starting an online store. She told me if I wanted to be a part of it, then I was more than welcome too. I thought it was a great idea and believed in her vision and told her that I will do whatever I can to assist her in this new business venture. 

What's story behind your products & how did you get started?

Latoya Long:

Although I began to look into shopify, I still didn't have an idea of what I would sell, until my sister and I participated in the NAACP March for Justice in Downtown Atlanta, July 8, 2016 after the Alton Sterling & Philando Castile shootings. We were creating our signs and I began to come up with so many different sayings and things I wanted to express, but I was limited to just the front and back. So I wrote my other ideas down and finally decided that I would create products with positive messages. Although I used social media to express how I was feeling, I knew that by creating products with these messages then maybe, just maybe, we can help change certain outlooks and encourage self love, love for one another, love for the black dollar and black owned businesses.

 

Where do you look for creative inspiration?

Latoya Long:

Honestly, I look everywhere. My mind is ALWAYS on 1000 lol...no seriously. I relate it to the way they said Prince would act once he got inspired; he could be in the middle of hosting his own party and get inspired and at that very moment, stop what he's doing and leave to go lay it down on a track. I am similar to that, it could be a regular conversation that I'm having and one word could trigger an idea and I have to act on it immediately, or else I will forget. 

What's your background? 

Latoya Long:

I am 27, I graduated from Valdosta State University with a BBA in Economics and a minor in African American Studies. Currently, I work for a Bank full time as a Mortgage Post Closer, I am also a Real Estate Investor. 

Shametrius Long:

I am 25, I graduated from Georgia Southern University with a BA in History and a minor in Africana Studies. Currently, I work as a Shelter Advocate at a Domestic Violence Shelter.

What's your vision for Chocolate Ancestor?

Latoya Long:

Originally, I just wanted it to be an online store, but being the big dreamer and business minded individual that I am, I would like for us to participate in expos, pop-up shops, and who knows, maybe one day have a store front location. But the main goal is to help inspire and promote love and knowledge of self.

Shametrius Long:

I hope to uplift and promote positivity, self-love, and prosperity to as many people as we can. It's amazing how a single quote or saying on a shirt can inspire the person reading it and because of this, we now have an opportunity to reach a multitude of people. I envision us in a store front location with a plethora of customers in the near future.

Press coverage
"An exceptional business I pray goes big. These sisters that are the pilots of everything really are making sure that love and self-knowledge are being spread!"
Product Review: Chocolate Ancestor
- March 05, 2017
"I’m grateful that I came across Chocolate Ancestor, LLC on Instagram because their selection of witty quote, look dope, stay woke apparel has this Black Millennial in online shopping heaven!"
Could You be Any Blacker?
Claricha Explains It All - February 27, 2017
People
Latoya Long
Owner/CEO
info@chocolateancestor.com, 4702232533
I am 27, I graduated from Valdosta State University with a BBA in Economics and a minor in African American Studies. Currently, I work for a Bank full time as a Investor Sales Coordinator.
Logos
Testimonials
★ ★ ★ ★ ★
"Amazing Onesie! I'm white and my niece (3 months) is mixed and I know that other members of my family will love her but most of not all of them are the "all lives matter" "if I said this I'd be racist but it's fine if they say something" "I have black friends so I can't be racist!" type racists. I wanted to let my niece know right off the bat that she should be 110% proud of and love her blackness and the beauty and magic that comes with it and so far this shop is the only one that sells pro black clothing in onesies. It fit her like a glove, was super soft, and of course she looks absolutely adorable in it. I definitely encourage anyone to buy this for the magical beautiful black girl in their life."
★ ★ ★ ★ ★
"A1 Customer service These caps are very high quality and are as pictured on the website. Great customer service all throughout the buying process."
★ ★ ★ ★ ★
"Black Excellence In The Making!!! Wonderful service no complaints at all. The shirt was delivered within a week and the price was very reasonable. After trying on my newly purchased Chocolate Ancestor Pharaoh shirt I was very pleased with the material that was used for this shirt as well as the awesome artwork. I plan on purchasing more products from Chocolate Ancestor. KEEP UP THE GREAT WORK CHOCOLATE ANCESTOR!!!!! BLACK EXCELLENCE IN THE MAKING"
★ ★ ★ ★ ★
"Shirt is comfortable. Design is bright an bold. Fits true to size"
★ ★ ★ ★ ★
"I received a pair of these socks about 4 months ago and I must say they are some of the most comfortable socks I own. The Egyptian Hieroglyphics are not something you see everyday. They are very stylish and they look great with all of my black and white sneakers. I highly recommend this product for everyone."
★ ★ ★ ★ ★
"My sweatshirt came in the mail yesterday. I wore it yesterday and it was great! I posted a pic on my social media accounts and received so many compliments. I loved how it looked and I loved the fabric. It was cozy fit, but I probably could have gotten a smaller size. That was a pleasant surprise because for a plus sized woman, online shopping at a non plus size store can be daunting, but I had a great experience. I will be buying more and recommending you all to my friends!"
★ ★ ★ ★ ★
"I love this shower curtain!! Has me looking for new items to redecorate my entire bathroom for this! Thanks bunches!!!"
★ ★ ★ ★ ★
"I love the products and the website was easy to use. Shipping took a bit longer than I expected but I will be buying more!"
Joshua Gray
★ ★ ★ ★ ★
"I'm a very picky person. Very picky, believe that....to the tenth power. Chocolate​ Ancestry always handle me well, with much respect and love. Great people to business with!"
Bryan Williams
★ ★ ★ ★ ★
"Shoutout to #ChocolateAncestor for this Ma'at sweatshirt."
Janeisha Williams
★ ★ ★ ★ ★
"New laptop sleeve from #ChocolateAncestor! I can dig it! Thank you! #TerranceJackson"
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